Yesterday the album was officially released! Sivaji is here to shake the radio stations! For non-Tamil movie fans, beware, the theatre WILL BE full when the movie comes out somewhere in mid-April ( latest report puts it at early May ) Aizat, baik ko teman aku :p

I just got the CD from a friend (thank you! ), will be getting one myself once my money is in, been on a “boros” spree last weekend. But nevertheless, been hearing the songs non-stop since morning Rahman sang a song man!

Yes, that Net piracy , while was a let-down for the producers, and certainly for Director Shankar, it was at the same time a good promotion for Sivaji audio. AVM Productions (the film’s production company) manager K. Viswanathan said that the initial order for the audio went up after the “illegal” release of the songs.

But thanks to the talented Mr. ARR, AVM has actually recorded an increase in orders from dealers after the illegal release on the net, according to Mr. Viswanathan.

He said the response was overwhelming and that the current order figures stood at two lakh CDs and two lakh cassettes.

And Bolehland would like to ask this intriguing question for the people in the industry; was the “illegal” pre-release of Sivaji songs was a PLAN by AVM itself to boost the sales? Was it a publicity stunt? :-s

More newly released Sivaji pictures, and more news… Read more »