The blog or Weblog to give the full name has been around for a number of years; it’s the last 3 or so years they have started to become so popular. So what is a blog?

Here is a definition from Wikipedia (a online encyclopaedia)

A weblog (usually shortened to blog, but occasionally spelled web log) is a web-based publication consisting primarily of periodic articles (normally in reverse chronological order).

Although most early weblogs were manually updated, tools to automate the maintenance of such sites made them accessible to a much larger population, and the use of some sort of browser-based software is now a typical aspect of “blogging”.

Quite simply they are an online journal or scrap book where the user can easily talk about (post) any subject they choose. They have advanced quite a lot in the last few years and they can know host video, audio, photos as well as text content.

The simplicity of using these online applications to put content online immediately with little or no technical know how has opened the internet up to millions of new users. In fact if you can use a word process package on you PC then you can run a blog.

In fact the blog has gone beyond a simple web journal and blogging platforms such as the very popular Wordpress have become the basis for very neat sites.

Because of the ease of creating new and unique content using a blog the search engines love them giving them high page ranking, this mean they appear at or near the top of the search results page. This is what makes them so good at making you money.

What ever you are selling if you have a good well maintained blog the chances are people searching for your product / service will see your blog , make purchase etc.

The other major benefit is the very low cost of setting up a blog that makes it an easy profit point in your business. It’s much easier to get in to profit if the investment is almost zero.

NEXT : How to create blogs !